The brand promotion by adidas covers sponsorship of reputed brands, celebrities, business tycoons, as well as well established sports organisation like FIFA. There is a huge relation between sponsorship and celebrity.
Although, Adidas gives sponsorship amount to less reputed organisations mostly those who non profitable organisations. The organization also seeks individual as well as reputed agencies to submit their sponsorship proposals.
There are certain directives, proposals and protocols behind Adidas sponsorship and you will get to know all these if you go through this resourceful blog.
The company highlights the sponsorship issue on the official website. It suggests Adidas sponsorship request that will be sent to the Sports Marketing Department. Website suggest that the Adidas representative will revert back to the request placed. Company will not come up with any sponsorship requirements or seek for any particular information.
Sports and Entertainment Sponsorship
Majority of the individual sponsorship at Adidas is done for athletes. The year of 2014 saw football stars like David Beckham and basketball legend Dwight Howard as an Adidas sponsorship athletes.
However, this brand has also signed a deal with notable entertainers like Kate Perry, Cyclops, The Like and many more.
This company also collaborated with several branded sports entities which encompasses 2008 and 2012 Olympic committees, The Boston Marathon, as well as the NBA.
Success, Excellence, and Celebrity- Three Ideologies for Sponsorship
There is an underlying reason for sponsoring such individuals and organizations. It clearly states that these affiliates personifies excellence. The company prioritise on teamwork and certain behavioural aspects such as honesty, sensibility, and discipline.
When it comes to sports and entertainment, excellence is tantamount to success and celebrity.
Recently, there has been a FootAsylum article which provides based on the sponsorship choices of Adidas which clearly identifies the link between celebrity and sales.
Also, it portrays the fact that the profit from the business outweighs the cost involved.
Sponsorship Involving Social Policy Purpose
The company helps people suffering from flood and disaster and also to those with a charitable purpose. Now there is a separate team sponsored by Adidas for this purpose.
In Adidas, there are certain websites devoted to this purpose. Suppose Adidas wants to extend its support for education in Pakistan, in collaboration with a German organization meant for the person with disabilities and and how it showcases the children sports in different Brazillian cities.
If you are a non celeb, then your Adidas sponsorship request should concentrate social advantages of the sponsorship. The company wants to engage with several organizations engaged in several humanitarian activities helping the local community. In each and every example stated above, organizations getting the sponsorship are already established and working to accomplish the target that Adidas supported.
Who does Adidas Sponsor?
When you are searching for brands, Adidas bestows a higher position in the world of soccer. The official partner of FIFA seems to be this brand name mostly when you look at the football players sponsored by FIFA.
When clubs and national teams forms the important aspect of the brand identity, everyone will look for the soccer player which Adidas sponsored.
However, to your utter delight you will find LM10 that is Lionel Messi as its flagship player sponsorship. There are some well known players sponsored by Adidas such as Thomas Meunier of Belgium, Mohammad Salah of Egypt, from Liverpool, Axel Witsel from Borussia, and many more.
Apart from the famous players, there are certain clubs sponsored by Adidas which comprises of Fulham, Bayern Munich, Juventus, Benfica, Valencia, Manchester United, Real Madrid and many more.
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Individual Sport Sponsorship for Team
In the growing world of professional sports, sponsorship is an age old practice. All of us are quite acquainted with the brand names present in the player’s jersey, glowing banners in the background, advertising sports before and after the game etc. At times, there are certain stadiums named after corporate sponsors.
You don’t need to secure a top position in order to get a sponsor for your team. It’s a false notion spinning around your head so it’s better not to mix up with these. Even people playing in the lower division clubs can get sponsorship and this is what we will be discussing in the subsequent sections.
How do you ask a company to sponsor you?
If you want to be an athlete sponsored by Adidas, you have to have a great sponsor proposal. To get consent and a check, the companies that sponsor individuals must get it accounting. You must develop a personal friendship with your company’s champion. Furthermore, keep in mind that the plan must follow a particular structure, with specific vocabulary and portions.
Check the below steps to get your Adidas sponsorship application approved.
- Begin by recounting your own history of how life has been impacted. It would help the idea stick out and provide an intimate bond with the recipient.
- Give an overview of your work.
- For the sponsor you’re meeting, you’ll need to have some pretty cool perks.
- Describe the demographics of the target audience.
- Create an advisory group and demonstrate to prospective sponsors that you have a network behind you.
- Enquire regarding the available funds.
- Make guarantees on what you’ll do and what you’ll do it.
- Determine who the best individual to contact inside the business is.
- Introduce yourself over the phone wherever possible, rather than by text.
- When it comes to terms, uphold the maximum degree of honesty.
- Always make sure to follow through.
- Be succinct, brilliant, and out of the way.
- You won’t be around to support anyone unless you first help yourself.
How much does Adidas sponsorship cost?
In 2019, the Adidas Company spent 688 million dollars on product marketing, improving around seven million dollars from the previous year. Around 2013 and 2017, the company’s promotional budget increased steadily, with a reasonably rapid increase since then.
How do I get sponsored by Adidas?
Sponsorships of players, actors, and famous sporting groups, such as FIFA, have long been a feature of Adidas brand marketing policy. Sponsorship and celebrities have an unavoidable relationship. On the other hand, Adidas donates sponsorship money to lesser-known organizations, especially those with a humanitarian or public-benefit mission. Individuals and groups are invited to get sponsored by Adidas.
- Adidas sponsorship application
On its corporate website, the corporation tackles the sponsorship problem. Your submission would be responded to by an Adidas official, according to the website. The business does not specify any sponsorship conditions or request relevant details.
- Entertainment Sponsorships
Athletes receive most of Adidas’s sponsorships. David Beckham of soccer and Dwight Howard, Candace Parker, and Tim Duncan of basketball were among the players on the 2014 team. Non-athletes such as Katy Perry, Cyclops, The Like, B.o.B., A-Track, and Busy P have also signed deals with the firm. The corporation has also supported several notable sporting groups, including the Olympic Committees in 2008 and 2012, the Boston Marathon, and the NBA.
- Sponsorships for Success, and Celebrity
In its corporate website, Adidas states why one of the reasons it supports people and organizations is that they represent perfection. The organization describes it as cooperation and positive character qualities, including loyalty, pride, and discipline. Excellence, on the other hand, is commonly associated with popularity and celebrity in sports and culture. The connection between star and revenue is acknowledged in a FootAsylum report on Adidas sponsorship choices, which shows how the market gains exceed the costs.
- Sponsorships for Social Purpose
Also, the corporation contributes to flooding relief and funds several lesser-known humanitarian organizations. Adidas, for example, lists its funding for education in Pakistan, a collaboration with a German association dedicated to people with disabilities, and how it supports children’s athletics in many Brazilian cities on a page dedicated to these programs. If you’re not a star, stress the social advantages of the funding in your bid. The corporation wishes to be recognized as a socially engaged enterprise that participates in several community-beneficial activities. The company earning the financing and running and trying to meet the objectives that Adidas sponsored in both of the examples presented.
How to get individual sport sponsorship
If anyone wants to understand how to make an Adidas sponsorship application, they need to put together a well-thought-out idea that is straightforward and based on mutual benefits. The athletes sponsored by Adidas are available via Adidas for athletic activities, players, dealerships, teams, and other sports-related businesses.
Publish the endorsement letter to the Adidas Sports Marketing division as it is linked to the sport. Remember that it must be done in the same field of sports commerce as, for example, tennis, basketball, the ball, swimming, football, and other sports. If it is not the case, Adidas Entertainment can handle this sponsorships text. Sponsorship requests are not issued from Adidas. It recommends sending a letter to the Sports Marketing division about Adidas support.
The corporation would not be able to meet any endorsement conditions or requests for relevant details. If you are a non-celebrity, the Adidas support request can be redirected to a different form, the sponsorship grouping awards.
The corporation would establish relations with various organizations that have participated in multiple military operations and with the general public. In both of the situations listed above, the supporting organizations have already set up shop. They are preparing to achieve the job at hand, intending to secure the Adidas endorsement.
What teams do Adidas sponsor?
The classification of a brand’s sponsorships is often fascinating, particularly when it comes to figuring out which clubs are assigned more weight and how a brand approaches a specific market. A Teams, B Teams, Standard, Third-Party, and No Contract are the five divisions that make up the Adidas pyramid for football players sponsored by Adidas. Check the list below that comes under the pyramid.
|A Teams||Standard||No Contract||B Teams||Third-Party|
|Juventus||Melbourne Victory||FC BAYREN||Ajax||Nuremberg|
|Real Madrid||Union Berlin||Cibao||Besiktas and Fenerbahce||Düsseldorf|
|Bayern Munich||Sheffield United||Pyramios||Flamengo||Unterhaching|
|Manchester United||Fulham and Leicester City||Lyon and Bordeaux|
Sponsorship Attributes Exclusive for Your Team
Sponsorship will contribute more or less to the financial aspects which you can invest in uniforms, cost of the travel, or the instruments whatever you require. In several situations, some sponsors will invest directly if it is a sporting goods store.
There are other sponsors which will donate for the events or make it available for you. Sounds good right? However, while enjoying such privileges you must think about the return policy. Therefore, the sponsor will get benefited will be discussed in the below section.
Benefits of Sponsors
Sponsorship is nothing but a marketing event. The teams and events lined up for this will get good exposure. This will lead to the increase in sales, enhancing the brand awareness and strengthens the employee-customer bond.
It’s a myth that Sponsorship is meant for only large business. Small and Medium scale enterprise will use this as a marketing weapon to enhance the standpoint in the community.
By displaying the logo on the jersey, banners on the stadium, and through flyers in the promotional event they can enhance their support for the local team.
But Sponsorship is a marketing ploy and therefore, requires proper justification similar to other events. It is dependent on you how you can portray the fact that partnership with your team will enhance their business in the long run and this is the main thing that we will be discussing in due course.
How to Get a Sponsor for Team or an Event?
Now you know the merits of sponsorship, let’s figure out we can proceed further and kickstart the journey. You should take into account the following points.
- First of all, someone had to undertake the responsibility.
- Getting in touch with a corporate sponsor requires huge time as well as effort. Therefore, it is worthwhile to employ one person to take the entire responsibility.
- Employing an individual doesn’t signify that he or she will work. It can act as a whole team as well. However, it is imperative to handover the charge to one person.
- There should be a requirement of sponsorship letter for individual athlete.
While selecting it is important to note that sponsorship is basically a part of business transaction and selecting someone with a good skill asset will serve as an asset in due course.
Also it is worthwhile to hire a person who has the ability to perform the job and is not overburdened with too many responsibilities.
Ready to Get a Sponsor?
This sums up the entire content. If you like to get a sponsor, follow this informative blog as a generic guideline. It will serve your purpose and by knowing what Adidas did, you can channelize your business towards and unique direction.